Joseph Alexander is one of the most prolific writers of modern guitar tuition methods. He has sold over 350,000 books that have educated and inspired a generation of upcoming musicians. His uncomplicated tuition style is based around breaking down the barriers between theory and performance, and making music accessible to all.

Educated at London’s Guitar Institute and Leeds College of Music, where he earned a degree in Jazz Studies, Joseph has taught thousands of students and written over 30 books on playing the guitar. He is the managing director of Fundamental Changes Ltd – a publishing company whose sole purpose is to create the highest quality music tuition books and pay excellent royalties to writers and musicians.

Joseph has acted as a consultant to many other self-published authors and is now focusing his efforts on helping others via

Joseph has been honoured to be a guest of Amazon for several years running as part of an expert panel of advisors to self-publishing authors.